The gift-giving season is just around the corner and nothing tells people they’re appreciated more than a thoughtful and personal gift. It can be something as small as a framed photo you captured when you were having a great time together or something more premium like a custom made piece for the receiver.
As much as we all love getting thoughtful gifts, it can be quite stressful and overwhelming to pick them out for your loved ones, not to mention your business partners and colleagues! It takes time, a little creativity and a couple of other things you have to keep in mind to choose the perfect gift. To help you out, we’ve put together some tips and things to remember before choosing a gift.
Read on and learn how to make memorable business gifts!
1. Get to know your partners
For you to be able to pick out a present that will bring much joy for the receiver, you first have to get to know them! Spend some time with your business partners, customers and colleagues and learn a thing or two about them. Be interested in the people you’re working with, ask them about their family, hobbies, dreams and goals. This makes you a better leader and colleague, as well as makes people you’re cooperating with feel seen, valued and supported. So organize a surprise brunch at the office or take your staff to the countryside for a relaxing weekend.
2. Approach personally
The gifts you give to your business partners should be as well thought-through as gifts for your family and friends. The same way as you wouldn’t give your favourite aunt a big bag of candy and a bunch of pens with your company’s logo on them, your business partners also deserve something more thought through. After you’ve got to know the people you’re working with, think about what they told you about themselves and approach everyone personally. Someone might have mentioned loving cycling, so get them a new saddle bag or a helmet, others might have mentioned reading lots of books in their free time, so get them a digital reading subscription or a quality tea blend for enjoying a cup with their favourite book. What suits for one, might not suit the other, so be mindful when choosing the gifts and remain professional.
“The same way as you wouldn’t give your favourite aunt a big bag of candy and a bunch of pens with your company’s logo on them, your business partners also deserve something more thought through.”
3. Be unique and premium
If you want your partners and colleagues to respect you then you must respect them first. Business gift-giving isn’t something where you should try to cut costs, of course you shouldn’t break your budget either. But if you want people to respect your company and keep a good reputation then show them that by choosing useful, unique and premium gifts. General gifts that don’t match with the receiver’s hobbies and interests at all are better left un-gifted. People will see all the effort and thought put into the gift. Make a lasting impression and keep your business relationships strong, by making your partners feel like they’re valued and worth this special gift.
4. Avoid giving promotional gifts
Christmas gifts shouldn’t be mixed up with promotional gifts. Your intention should be to let your business partners know that you’re grateful for them, show that you appreciate this relationship and want to thank them for working hard. These gifts aren’t for marketing your business. No company wants to get an odd cup with another company’s logo on it. However, adding your business’ name or logo to a gift in a thoughtful way is absolutely fine, if for example you’re putting it on a greeting card as a message to show who this gift was from. But never try to make a marketing campaign out of Christmas gift-giving to increase sales.
5. Choose sustainable and ethical
The world is struggling with overproduction, wasteful living and global warming. Approaching business gift-giving the wrong way can lead to more waste and only pour more fuel on the fire. Always remember to pick quality over quantity. Do your best to select the gifts wisely, preferring ethical and sustainable companies to order them from and choosing organic whenever possible. This way you’re showing a good example to your staff, clients and business partners by supporting ethical businesses and keeping our planet healthy.
6. Time it wisely
Start thinking about business gifts early on so you would have enough time to prepare and wouldn’t be caught in overwhelming last-minute holiday stress. If you’re sending gifts out for Christmas then try to have them delivered or even better – deliver them yourself in the beginning of December or even earlier in November. This way yours will stand out from the rest of the gifts that will arrive later. Another good thing to remember is that not everybody celebrates Christmas, respect their beliefs and traditions too. Lastly, know that Christmas is not the only time when you should give gifts, you can show your gratitude any time. Surprise your important clients and partners when they least expect it!
“Deliver the gifts in the beginning of December or even earlier in November. This way yours will stand out from the rest of the gifts that will arrive later. ”
Why you should choose business gifts from Nordic Honey?
Gourmet products are something that everyone can appreciate, no matter what business sector they are working in. From our award-winning honey to organic tea blends and dark chocolate all our products are created with the highest of standards. This philosophy is the only way to offer something that is memorable and luxurious to your most important business relationships.
We have worked with companies of all sizes and have been a trusted partner of government institutions. Take a look at our corporate gifts catalogue to find more information about Nordic Honey products, their customisation options and prices. The premium products from Nordic Honey will satisfy the sweet tooth of everyone, no matter what the season might be.
If this article gave you good tips on how to make memorable business gifts please share it with your colleagues or fellow entrepreneurs to help them make the right decisions when choosing business gifts!
